How to write a great press release and use it many times in many ways

Writing a bad press release is not an easy thing to do.
It takes just as much effort to write a really bad release as it does to write a really good release that people will read with interest and act upon.
It's mainly a matter of knowing how to compose a basic release while ensuring the content is tight enough and inventive enough to double up as something else, a blog entry certainly, an article on your own website perhaps, and maybe even a tweet on Twitter.
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Ten Commandments for the Lazy Reader

You too can be a better speaker; you can take any audience anywhere you want with a fine script delivered well.
You can make willing listeners do, feel or believe most things that make sense, are moral and legal, most of the time.
You just need not to be lazy. follow the ten commandments.
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Man tells story to get work
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Let me tell you a story about me

Your story is unique. You are unique, so tell your story with confidence and talk your way to work, whether with a new client or a new employer, or an internal promotion in an organisation.

Using personal story in seeking work makes you stand out as an expert in your field. Your part in the story tells your listener that you have been there and can tell the tale.

You will be listened to with closer interest for you are an experiential expert simply because you are the person that was at the centre of the story. Who better to tell the story than you?

Speak out your story. You will be heard. Everyone loves to hear a story.

Everyone remembers the storyteller.
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Man tells story to get work
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The Past is Now in Writing or Remembering How Horse Dung Smelt

Writing about the past is an activity for the present.
The writer must balance today’s values against the values of a time that has passed into history.
It would seem it would be easy to write on an incident from a different era; but it is almost more difficult than writing about the present. more

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Good characters give good pause

What do you remember about someone you met for the first time?
Is it the way they dressed?
Was it perhaps the timbre of their voice?
What lingers in your mind?
If people make a value judgement on you from the first encounter, think how they see your written characters.
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todo A New You

Create a pen-name for yourself.
Write what you will with new freedom.
Immerse yourself in your new persona.
You need never tell anyone who you are.
You do not need to stay in the new persona to write.
But you could always dip in and out as a relief from your other writing.

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todo Open the Drawer

Open a random drawer in your home or some other interesting place.

Lift out everything you see.
Make a list of the items you find.
Write a story in which all these items appear.
But make it make sense.
Make it inevitable.
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